Financial services is still the least trusted sector on the planet (Edelman Trust Barometer 2012) but that's where I work. Maybe that's why I think about ways to help you spot trust. My definition keeps evolving. I thought I had the foolproof measure of trust in Nov 2010 ... but got fooled. Here is the latest — and ideally final — prescription.
This podcast accompanies a blog post at Riscario Insider: http://blog.riscario.com/2012/02/new-prescription-for-trust.html
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